It's no longer all about ads — Here's how publishers, streaming sites, and apps are using subscriptions to boost revenues

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While ads account for the bulk of revenue at most publishers, music streaming sites, and on apps, the subscription model is gaining traction.

The business model allows digital media companies to provide a premium experience that offers more than the basic, often ad-supported service level.

Subscriptions are enjoying a new prominence as a revenue model for digital content and apps. Internet companies are exploiting the opportunity to boost ARPU (average revenue per user), helped along by recurring payments from a subscriber base.

In this new and exclusive report from BI Intelligence we look at how prominent players in five separate categories have tried to build a subscription-based revenue stream alongside ad-based businesses: the categories are video, music, news publishing, social networks/messaging, and dating apps.

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Here are some of the key takeaways:

The report is full of charts, data, and case studies that can easily be downloaded and put to use. 

In full, the report: 

To access the full report from BI Intelligence, sign up for a 14-day trial here. Members also gain access to new in-depth reportshundreds of charts and datasets, as well as daily newsletters on the digital industry.

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Source: BusinessInsider.com